When designing a website, there are countless of features one has to pay attention at. Some of these features are: the colors (which must combine and match in an interesting manner), the graphic elements (which must add some balance to the entire design), the font (which believe it or not has a psychology of its own) and the list may continue. Anyway, this article deals with the font of your texts, because it is mandatory for the web designer to choose it wisely and to take into consideration its symbol and psychology.
But, the main reason why one should think about this matter is because it enhances the effectiveness and the performance of the website. It goes without saying, that once you have made the right choice, then the texts of your webpage will become readable, fact that will please all your visitors. Therefore, as you can see, it is compulsory to pick the right font, in order to make sure that your readers will benefit from the greatest experience.
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1. The personality
First of all, the web designers should get to know more about the personality of a font, in order not to combine inappropriate typefaces. Sans serif fonts are simple and they have a very clean and clear aspect, they look more modern and therefore they can put emphasis on your text. On the other hand, the serif fonts are more traditional and more formal and although they generally have more personality, they distract the attention of the reader, because of their refined and balanced design. As a result, one would better avoid using a combination between a complex font for headlines and an equally complex font for the body text, because they both will request the reader’s attention.
2. The historical and cultural characteristics
The historical and cultural characteristics are highly connected with the personality of a font. The representative fonts for eras marked by resembling ideas and principles will form successful pairs, unlike the combination of fonts produced in periods marked by currents with different directions. Moreover, the emotion and the energy that a font emanates can complement and highlight the message of the text or, conversely, it can create strange and odd combinations.
3. The common and less common fonts
At the same time, it is important for the web designer to understand the psychology hidden behind less and more common fonts, as well. Some common fonts describe and explain to the customer everything in a clear and simple manner. Therefore, if the client finds simplicity, then he or she is likely to use the website again, in order to purchase certain items. On the other hand, the less common fonts could help at increasing the value of your brand. Why? Simply because, if the reader sees something designed in a more sophisticated and complex manner then he or she will believe that special product to be worthy to spend more money on.
4. Friendliness and professionalism
Not to mention that if your website desires to connect with its users than it is best for the font of its texts to be something resembling the human handwriting. (However, it is recommended to use it as rare as possible, for instance in headlines, because it could make the text rather unreadable).The main reason why this should be your first choice is due to the fact that these fonts inspire friendliness, kindness, and affection. But, if your website should not be so close to the readers and if it should keep a touch of professionalism, then you totally desire to use something more clean and modern.
(Image Source: Getty Images)
5. The classic touch
It goes without saying that if your website must show a classic and serious touch, then the best choice would be a serif font. But, if this is not the aspect you desire your website to display, then you should avoid something like this, otherwise your users will definitely get bored. Go instead for something more modern, such as a sans serif font because such styles will exhibit power and elegance in a more beautiful and classy way.
6. A last word about the serif and the sans serif fonts
The choice between a serif and a sans serif font should be made in respect with the context of the message that must be transmitted, the public to which it is addressed and its familiarity with one or another of these types of fonts. For instance, the Internet generation is more accustomed to reading online and it is widely accepted the fact that sans serif fonts are more visible on the screen, and that there are several font families that can be used successfully for a pleasant aspect and a high readability. However, the paper will remain a permanent attraction for the consumer of information, and in this case, serif fonts are the preferred choice, when it comes to printed content. In addition to these arguments, one must mention two more factors: the familiarity and the cliché. Anyway, the rules may be violated, if the result is better than the outcome produced in compliance with the regulation.
These being said, web designers should keep in mind that if they desire their content to connect with their users, then a font resembling the human handwriting will be the most suitable one. And, if the designer will wish to combine more fonts then it is advisable to limit his or her choices to only two. But, regarding these two fonts the creator should know that for a more impressive touch it is mandatory that these should be distinctive. For instance a combination between a serif and sans serif font will make the texts look balanced and energetic.
In the end, one should acknowledge the fact that fonts have a psychological side and therefore they should be chosen carefully and wisely. After all, if one wants his or her readers to respond to various projects in a pleasant manner, then every aspect should be taken into consideration.